Email campaigns can benefit greatly from data such as the transaction data, or site analytics data that describes how the user behaves after clicking through an email. This data is not always available or captured in database that comes with the email platform.
Email campaigns also generate a lot of data such as total emails sent, opens, clicks (by every link), and actions. Such data becomes very valuable when predicting results and budgeting for the next cycle. It can also help immensely in targeting the right message to the right segment of your list. Our typical projects include:
- Integration with CRM systems such as Salesforce.com
- Capturing data from and posting data on landing pages
- Developing APIs for use by partners of email service providers (ESPs)
- Dynamic content for the email campaign depending on information and profile of the individual recipient
If you would like to integrate you email campaigns directly into your CRM or other business applications please let us know or request an estimate.
