Founder, CEO

As CEO, Anurag drives the sales and customer-service functions, leads client relationships and constantly tweaks our operating processes to maximize delivery quality and timeliness.

With over fifteen years in Web marketing, Anurag started the company knowing that outsourced Web development and campaign management can provide a competitive advantage to every interactive agency’s business model; as long as the relationship is based on a collaborative approach and attention to detail.

As an expert in web usability, e-mail, search marketing and business strategy, Anurag helps to ensure that project implementations are aligned with a client’s business objectives.

Prior to MarketGoal, Anurag held senior and executive positions at Bluestreak, Cogit, and Ernst & Young Consulting Services. Anurag received his MBA from the University of Chicago and BS from the Indian Institute of Technology.


Vice President Business Development & Agency Relationships

As the head of business development, Fredric builds and manages the strategic agency relationships through a consultative approach to maximize client ROI. With fifteen years of brand engagement and performance-based marketing in on and offline media, Fredric drives our agency relationships with a long-term perspective of vision of strategic partnership.

Prior to MarketGoal, Fredric has held management positions in client services, sales and operations at Leo Burnett, Q Interactive and Adknowledge. Prior to his marketing career, he held various public sector positions in economic development for USAID and HUD. He received his MBA from the University of Chicago, a Masters in Public Policy from Northwestern University, and a BS from Skidmore College.


Vice President Project Strategy & Deliverables

Doug’s focus is to provide an efficient and budget-sensitive strategy to each client’s project needs to ensure a robust and on-time deliverable. He works tightly with the client and MarketGoal’s internal team to structure the project requirements and manage the project through to its deliverable stage.

Pulling from his fourteen years of experience in Web technologies, design and online strategy, Doug approaches each project with a strong understanding of usability and deliverability best practices to ensure that the client receives the highest level of quality.

Previously, Doug served as a senior developer and project manager on a multi‐million dollar military contract, and later held director positions for several Web-based services companies. He has also provided Web and marketing consultation services for different sized companies across a variety of industries. Doug received his BS from Juniata College.


CTO

As Chief Technology Officer, Akshat drives the solution architecture, development, quality assurance, and implementation processes. Akshat is always looking for ways to make our project deliverables high quality and more robust.

A twelve-year veteran in Web technologies, Akshat specializes in building highly functional and search-engine-friendly Web-based applications with intuitive usability and self-administration. He has architected and implemented several Web‐based systems enabled with advanced e‐commerce, CRM capabilities, multi‐level user accounts and permissions, and content management functionality. Akshat is highly proficient across a broad spectrum of Web technologies including the open source PHP platform and .NET platforms. Our clients often consult him when tackling large or complex technology and implementation issues.

Prior to MarketGoal, Akshat has held technology leadership roles at Advent Matrix and Academecia. Previously, he also taught Web technologies to graduate students.


Director, Search and Social Media

As head of search and social media initiatives for our clients, Jitendra drives the full process from campaign strategy and media planning to implementation and optimization. Jitendra is passionate about leveraging search and social media as channels for brand promotion and demand creation.

With over six years of experience in search engine optimization, keyword campaign management, and social media optimization, Jitendra has implemented successful strategies to launch new products, accelerate brand awareness, achieve top rankings for strategic keywords, dramatically increase natural search traffic, and create a virtual marketplace for our clients. Jitendra spends significant amounts of time and effort to stay current with the ever-changing strategies and techniques in search and social media marketing.

Prior to MarketGoal, Jitendra held “Online Marketing National Head” positions at Apollo DKV, Advent Matrix, Ishirinfotech, Brainpulse and Synapse. He holds a Masters degree in computer science.