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Need to find something online? Google it!
The truth is that there are many popular search engines out there, and your potential clients are using these platforms to look for products and services that address their needs. Whether you are targeting a consumer audience looking for the latest electronics device or a c-level business audience looking for investment advice, chances are their first step is using a search engine. The question is, when they search, do they find you?
Search Marketing allows you to turn search engines into lead-generating sales tools. By maximizing company visibility through premium search engine rankings, you can be strategically positioned to drive targeted traffic to your site – increasing incremental sales and building company brand image for your business.
The MarketGoal Approach
At MarketGoal, we take a unique approach to developing an appropriate search marketing strategy. We start with a comprehensive analysis of your business, and then tailor a specific search marketing plan that addresses your individual needs. Once we’ve analyzed your particular objectives and constraints, we design a customized plan that incorporates a mix of our industry-leading search marketing services to achieve your goals.
Search Marketing |
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SEM |
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SEO |
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SMO |
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Link
Building |
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Top source for generating, fast, targeted traffic
Leverages existing brand to create product knowledge
Highly effective in growing marketing database
Conversion effectiveness only for ready-buyers |
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Most sustainable source for potential buyers
Drives multiple & repeat visits w/ product consideration
Most likely source for brand champions & referrals
Highest conversion effectiveness |
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Probably the best support for creating a virtual marketplace & referral traffic
Best also for strengthening competitive position
Ideal medium for brand champions
Drives brand/product opinion, hence need for active management |
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Top source for increasing the keyword position
Most effective way to increase Google page rank (PR)
Accelerates page caching of new websites by SEs
Large number of inbound links drive site’s content credibility |
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Search Engine Optimization (SEO): |
Using key words/phrases throughout your site to ensure high return in standard searches. more… |
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Paid Placements: |
Sponsoring a set of search terms in order to receive top-level placement. more… |
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Link Building: |
Getting websites and blogs, to place links in their content, to your website. more… |
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Social Media
Optimization: |
Proactively posting content on networking sites and blogs to support and link to your website and offering. more… |
Benefits
Data-driven forecasting – We utilize our proprietary 30+ point initial assessment, search traffic/conversions projections, SE Rankings Radar, and plan vs. actual metric tracking.
Focus on ROI – We tie our plans directly ROI and then measure, track, and manage key metrics. You’ll know when you are achieving ROI goals and when tweaks need to be made.
Measurable results – We track number of visitors, relevance of keywords, and the number/value of conversions. All aspects of the sales funnel can be quantified and therefore measured.
Simplicity – Our method is simple and understandable so you can manage success with us.
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